A hashtag is a type of label commonly used on Twitter to find messages with a specific theme or content. Twitter users create and use hashtags by placing the # in front of a word or unspaced phrase, either in the main text of a message or at the end. Searching for that hashtag will then present each message that has been tagged with it. A hashtag archive is consequently collected into a single stream under the same hashtag.[1]

Now how can recruiters use a #hashtag to recruit candidates without spending a dollar?

Action the following three steps and you’ll be on your way to recruit your next top candidate using a #hashtag:

  • Come up with a job specific #hashtag: 

Say you work for Bell and you want to generate a list of financial accountants on Twitter.

You could introduce the #BellFinancialAccountant
 so financial accountants that are interested in working for Bell could use that hashtag to offer you a Twitter pitch 24/7. You can then review all those candidates on Twitter that pitched you using the #BellFinancialAccountant, makes sense?

  • Integrate that #hashtag on your job posting:

The next step is to integrate that hashtag on your financial accountant job posting.

This is a critical step that’ll either make or break this strategy so don’t skip this step! You could say something like this on your job posting:

If you are on Twitter, feel free to use #BellFinancialAccountant to let us know why you are interested in working for Bell as a financial accountant. Pitch us in 140 characters!

Your top candidates that use Twitter may very well take up this unique opportunity to pitch you as to why they are top candidates for the role!

It then gives you an opportunity to review all those candidates that used the #BellFinancialAccountant before your posting closes.
 If you find any candidate from that list that may be qualified for the job, follow that person on Twitter. Once the person follows you back, you can then direct message to continue the conversation. Also, you can cross-reference the person on LinkedIn to find out where they work, and then email or cold call the person if interested. You just never know who you may find with that hashtag!

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  • Repeat the above mentioned two steps until you hire your first person off of Twitter:

There you go. Strategize. Act. Repeat. That’s your awesome formula to hire top talent using a #hashtag!

The best part of this #hashtag strategy is that it’s not going to cost you even a dollar to try it out!

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